Why Holistic Massage is Popular with Clients: Understanding the Business

Business is booming for many spas offering holistic massage therapy. This may be because of stellar testimonials and reviews from people who have tried and tested the alternative treatment first-hand.

Ever since this became the norm, schools and training centres offering holistic massage courses have also seen a rise in enrolment rate.

Whether you’re a pro entrepreneur or a beginner seeking to make a good business out of massage, you might want to jump in with and use this health trend to your advantage. But before you do, you should first know what holistic therapy is and how it can benefit your clients and your business.

What Does ‘Holistic Therapy’ Mean?

Holistic therapy, by definition, is a treatment that deals with not only the symptoms or any particular illness but the individual’s overall wellness as well. It is considered both an art and a science that seeks to resolve underlying causes by putting greater importance on the whole person’s health rather than just specific parts of the body.

Contrary to traditional medicine where patients are expected to blindly follow the doctor’s instructions to get better, holistic treatments help them understand the benefits and implications of the treatment they’re getting on a deeper level. This is because holistic therapy follows the principle that both mind and the body need to heal simultaneously.

How Holistic Massage Therapy Works

One of the most popular and least risky methods used in holistic therapy is massage. Before the session begins, the therapist explains what will happen in detail, specifically the parts of the body that will be the focus of the treatment.

After that, the client is asked to remove every piece of clothing except for the underwear and directed to a couch or mattress where he or she is to lie down and be comfortable. While the holistic therapy session is ongoing, most the client’s body is covered with warm towels except for the area that is being massaged.

When the session is done, the client is offered clean water to drink to facilitate the removal of toxins released during the massage session. The therapist will then explain that the patient must avoid heavy meals and alcohol right after the massage and recommend warm baths and early sleep to maximise the effects of the treatment.

3 Top Ways Holistic Massage Can Help Your Clients

Clients are one of the main considerations when starting a business. If you plan on launching one that is centred on massage therapy, it is important that you know the benefits holistic treatment can offer them before enrolling in a holistic massage therapy course.

Below are three ways holistic massage can help your clients (and your business, indirectly):

1. Improves Mental Clarity and Focus

Holistic massage caters to every aspect of a person’s health—including his or her mental wellness. While he or she is undergoing therapy, your client’s mental clarity and focus are enhanced. This is because the time spent for relaxation also serves as a great opportunity to clear the mind from everything about work, family, and life in general.

2. Reduces Anxiety and Stress

This is probably the best and most popular reason why holistic massage is gaining popularity. After all, who wouldn’t want to get relieved of stress and anxiety? To maximise the effects of the massage, therapists also offer stress management recommendations to patients that can benefit their health in the long run.

3. Promotes Better Blood Circulation and Breathing

During a holistic massage session, the therapists eases the tension on accessory respiratory muscles along the front and back of the client’s upper body. This will help promote proper breathing and, ultimately, help the client get better sleep and quality rest.

Meanwhile, better blood circulation is achieved by focusing massage on the congested areas in the body. This is particularly helpful for people who experience fatigue and achiness often as well as those who have cold hands and feet. This also initiates the flushing of lactic acid from the muscles and helping them loosen up.

Holistic Massage Therapy as an Enterprise

If you’re planning to establish a massage therapy business, you should consider studying how holistic massage works and how it can benefit your future clients. After all, happy and satisfied ones will keep coming back which then means your business will continue to grow.


Marc Innes is the Owner and Principal of the School of Natural Therapies, a training school for Massage & Holistic Therapies located in London. Marc began his career in the NHS, working in a number of managerial and training roles within the Ambulance Service in London. He spent much of that time educating and coaching medical staff. Over time, he developed an interest in all things complementary to Allopathic Medicine, in particular, Reiki Healing and EFT, which culminated in running a successful teaching and ‘energy healing’ practice. Marc is passionate about the massage and complementary therapy industry.

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