October 19, 2017

What can your period tell you about the state of your health?

Bodyform has broken convention: the feminine hygiene brand’s latest sanitary towel advert is the first to use red liquid. The fact that showing liquid that looks like blood to denote real blood counts as taboo-breaking is as ridiculous as the blue liquid inflicted on our fragile sensibilities for years. As Bodyform’s slogan declares: “Periods are normal. Showing them should be too.” This is about more than advertising. Making periods visible