For those don’t know what special about this month, it is Breast Cancer Awareness Month. October is the unofficial breast cancer marketing month.
What is Breast Cancer Awareness Month
Breast Cancer Awareness Month or known in America as National Breast Cancer Awareness Month (NBCAM) is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, diagnosis, prevention, treatment and cure. On this month, the campaign will offers information and support to those affected by breast cancer.
History of Breast Cancer Awareness Month
The NBCAM organzation was founded in 1985 after partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries. The aim of NBCAM has been to promote mammography as the most effective treatment to fight breast cancer.
In 1993, Evelyn Lauder from Estee Lauder Companies founded The Breast Cancer Research Foundation and established the pink ribbon as its symbol. Before, in 1991 Susan G.Komen Foundation had handed out pink ribbons to participants in New York race for breast cancer survivors but it not official as the symbol of breast cancer.
The National Race for the Cure
In October 1983 the Race for the Cure was held for the first time in Dallas, Texas where 800 participants involved. The events has been popular and being organized in the world.
Source :- Wikipedia